People are apperantly not only drinking "just a beer" but asking for recommendations and suggestions for what to choose for specific foods.
The brewerys are optimistic to break the record sales for the whole year in 2010.Swedish press release: November gav nya öl- och läskrekord
Spoke to some woman that works at Systembolaget in Falun, apparently their sales went up with the financial crisis. Seems people worried about their jobs and/or fired drink more...
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